If you run an ecommerce store or have your business online, you are pretty busy already. SEO, social, design. You don’t need another item for the to-do list. So let me apologize right away for adding one. It’s just that, well,
GDPR is too important to ignore
You heard of GDPR, right?
If you haven’t, then I’m pretty sure you will have soon.
So let’s go over what this GDPR thing really is and what it means to you and your business, online or offline.
GDPR is short for General Data Protection Regulation
It’s 88 pages and 50,000 words long, so who wants to read that eh?
In a nutshell, GDPR is Europe’s big new data protection regulation that takes effect in May 2018.
The slight worry is that the people we’ve chatted with so far think its just about email marketing or online shopping!. That’s partly true, but thats only one tiny part of this massive regulation which sets rules on how European residents’ data must be handled.
Oh yes, and the UK is included in this, even after Brexit.
In fact, regardless of where you are based — US, Canada, Germany, Japan, wherever — GDPR applies to everyone who offers products or services to consumers in Europe.
5 things that every business should know about GDPR
- Consent is king – Being GDPR compliant means you can’t assume what your users want. For example, GDPR says, quote, “Silence, pre-ticked boxes or inactivity should not constitute consent.”
- Only collect data that you need – The heart of GDPR is protecting people’s data. You can limit your exposure to new rules and regulations simply by not collecting data that you don’t need. If there is no business value in knowing what company your customer works for, then GDPR gives you an incentive to not even ask.
If you’re not going to use the information, then don’t ask for it. If you are going to use it, be really clear about what you’ll use it for.
- Make everything really clear – Regulators in charge of GDPR compliance love transparency. You could put an “unsubscribe” link on your website next to “subscribe.” You should link directly to your terms and privacy policies from your footer.
Putting all of this stuff out in the open is one of the simplest ways to protect yourself from concerns about GDPR compliance.
The other way, and the one we think is best, is to drop down to the bottom and see what our answer for you is.
- Don’t do sneaky stuff – For business owners, so much of GDPR boils down to being honest and transparent.
- Keep selling in Europe! – The European Union is not trying to shut out online businesses, it is merely trying to protect its residents from all the personal data being hacked almost daily around the world.
In fact, GDPR isn’t just rules and headaches.
GDPR is a huge opportunity
European customers will like you more if you are GDPR compliant. Data privacy is kind of a big deal in Europe. That’s why European companies from every sector use data protection and data privacy as a selling point.
European consumers want to feel comfortable about data privacy issues before engaging with a brand and making a purchase.
Let people know that you are GDPR compliant. Make GDPR part of your Terms and Conditions page. Put it in the footer of your emails. Every little bit helps.
If you’re GDPR compliant and your competitor isn’t — or even if both of you are GDPR compliant but you’re the only one who brags about it — then that might be a big selling point in the European market.
So what about you?
What are YOU doing to get ready for GDPR? Can we help?